The devout search of Sir Arthur Canon Doyle gave him such a fantastic character – Sherlock Holmes – that even now wannabe detective brains would like to be nicknamed Sherlock Holmes! It’s the same case with every search for a suitable and apt character.
So the team of Shopping Bites had a tough time sketching their mascot for the magazine but the experience took them on a fabulous spree. They ranged all along the markets of Jaipur, went to the busy bazaars and galiyaaras, while riding all the way to the upbeat markets which are framing a new Jaipur and finally not missing the great fondness for the chaats, kulfis and other street delicacies! (It would be a sin just to overlook them! :p )
Lost in love of Jaipur and blinded with the alluring charm of our traditional city, we were having a challenging time – how to get out of the Gender issues! All the girls do love exploring every nook and corner of the place they love, and Jaipur tops the chart when it comes to shopping! But hold on, as now the guys are offering tough competition to the pretty ladies as they are becoming more and more look conscious and fashion freaks. Check this out- the latest ‘in thing ‘ might be multi-colored nail paints for girls but the guys would surely take them by surprise with pastel toned trousers!!
But before anyone of us could settle down whether our mascot will be a girl or a guy we were on the verge of facing a very puzzling question as to why on the earth do we need a mascot?
After all we are a Lifestyle magazine! Being a Lifestyle magazine we do need an interactive and lively mascot who will make the magazine one of its kind and so our chase was not at all a wild goose chase!! Happily enough, the enthusiastic team of Shopping Bites agreed and took up the task of deciding the magazine mascot’s qualities, persona and aura. Now that was a mammoth task indeed but the teamwork led to an amazing sketch!
The most striking quality of the mascot was jotted down as being an ardent Jaipur lover- A fashionista, Bollywood lover and a charming personality. With mirthful eyes and classy sophistication! Further qualities added were a lively and cheerful attitude dipped in a sweet smile, a fresh and creative approach towards various trends, and wit. The character would have the wisdom and intelligence to scour the market for all useful and worthy things. Finally, he or she would follow the Dos and Don’ts that our traditional Jaipur always insists on!
After so much of thinking, dedication and tireless efforts the team of shopping bites did reach somewhere, but not a final conclusion. While we are finalizing the mascot, if you feel curious and fidgety then better hold on. To Soon enough we’ll paint Gulabi Nagari with the charm and aura of our much awaited mascot, till then you can dream and have a good time shopping!
……..and don’t forget while shopping, when in doubt buy ‘em all!!
Happy Shopping! 🙂
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